Insight / Blog

Watch: Rethinking Innovation

Posted on 4th April 2023

Summary: The last mile is ripe for innovation – but we must change the way we think about innovation to achieve growth.

As an industry, we love to talk about innovation. But what if the way we think about innovation needs to change for true progress to be made in the first and last mile?

At the 2023 Leaders In Logistics summit, our Chief Commercial Officer Mike Richmond took to the stage to deliver his innovative take on innovation – exploring why we need to move away from an obsession with radical transformation and focus on everyday, routine transformations to boost efficiency. Over time, small steps culminate in big growth.

Watch the talk in full below.

Grow volume & cut costs

Get in touch with our team to discuss how we can help you become more efficient in the first and last mile.

Get in touch



Related articles

Watch: A decade at Doddle, and looking into the big Blue Yonder

Explosive ecommerce growth is coming to an end. Watch as we explore what the next decade has in store for the first and last mile.

Watch: Shifting the balance with online returns

Find out how retailers, 3PLs and carriers shift the returns balance.

Watch: Developing a convenient and sustainable out-of-home delivery strategy

Last mile sustainability is getting worse, not better. Discover how we can reduce emissions and increase sustainability and consumer convenience in the last mile.

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.


Doddle needs the contact information you provide to send you our monthly newsletter. You may unsubscribe at any time. Doddle will not sell your information to any 3rd parties. For more information, please review our Privacy Policy.

Wrong value for the component.
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.