Retailers risk missing an online returns opportunity

During the ecommerce boom, retailer strategies focused on maximising growth and customer acquisition – with free returns given as an incentive to draw customers in. However, as sales start to stagnate, costs continue to rise and return rates stay high within the UK, retailers need to make returns as cost-effective as possible.  

Interviewed by Raconteur, our CCO Mike Richmond weighed in on the online returns opportunity in the Future of E-commerce Report published by The Times.