Insight / Blog

Shopify moves into fulfilment

Posted on 28th June 2019

In another sign that fulfilment is the big battleground in ecommerce, Shopify – the ecommerce platform used by over 800,000 online businesses worldwide – has announced plans to launch its own network of US fulfilment centres.

The new service aims to help online sellers compete with Amazon’s ever-expanding distribution capabilities. The hope it that Shopify’s new network will speed up delivery and reduce transport costs by placing inventory in locations within easy reach of major population centres and by using machine learning to predict closest centres and optimal inventory quantities.

Shopify’s Chief Product Officer, Craig Miller says the objective in introducing the service is ‘to make fast and inexpensive shipping the new standard of the internet.’

The new service will go head to head with Amazon’s ‘Fulfilment by Amazon’ offering that ties its online marketplace for third party sellers to its growing network of distribution centres.

It’s going to be fascinating to watch the impact that the further democratisation of fulfilment has on the ecommerce market and to see whether it enables the Davids of the ecommerce world to start to meaningfully taking on the Goliaths…

Related articles

5 Changes We Predict in eCommerce Delivery & Returns in 2024

Our predictions for 2024 in ecommerce delivery and returns, plus a roundup of our 2023 predictions.

Retailers risk missing an online returns opportunity

CCO Mike Richmond weighed in on the online returns opportunity in the Future of E-commerce Report published by The Times

3 Essential Insights from Leaders In Logistics: Last Mile 2023

Highlights from Leaders Last Mile 2023 in Twickenham, featuring keynotes from Geopost, Doddle and Yodel.

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.


Doddle needs the contact information you provide to send you our monthly newsletter. You may unsubscribe at any time. Doddle will not sell your information to any 3rd parties. For more information, please review our Privacy Policy.

Wrong value for the component.
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.