Insight / Blog

Nike launches innovative ‘Try before you buy’ service

Posted on 19th December 2018

Nike are always pushing the boundaries and we loved the focus on fulfilment in their new flagship NY store. Central amongst the innovation on show is the ‘Speed Shop’ – a winning USP for the brand.

The new service allows customers to browse online, select the shoes they love and instantly send them to lockers in Nike’s ‘Speed Shop’.  Once in store, customers use their phone to unlock the locker with their name on it, where they’ll find their personally curated selection of shoes ready and waiting.

Once they’ve tried on and selected the pair/s they love, they use their phone to check out without ever having to stand in line.

The cynics amongst our readership may say this is just ‘reserve and collect’ in a fancy box, but we support the view that great retail is about convenience and theatre and this definitely ticks both boxes.

Related articles

Return fees or free returns: why not both?

Debates between return fees or free returns miss the bigger picture: how to address the root issues of returns.

Important lessons from Leaders in Logistics 2024

Leaders in Logistics 24 dived into AI & automation, sustainability, changing ecommerce behaviours, emerging consumer expectations & predicted what the next decade had in store.

Postal results, reforms, and returns

Posts around the world are seeking reform, but how can they drive improved results in the short term?

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.


Doddle needs the contact information you provide to send you our monthly newsletter. You may unsubscribe at any time. Doddle will not sell your information to any 3rd parties. For more information, please review our Privacy Policy.

Wrong value for the component.
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.