Insight / Blog
Nike launches innovative ‘Try before you buy’ service
Nike are always pushing the boundaries and we loved the focus on fulfilment in their new flagship NY store. Central amongst the innovation on show is the ‘Speed Shop’ – a winning USP for the brand.
The new service allows customers to browse online, select the shoes they love and instantly send them to lockers in Nike’s ‘Speed Shop’. Once in store, customers use their phone to unlock the locker with their name on it, where they’ll find their personally curated selection of shoes ready and waiting.
Once they’ve tried on and selected the pair/s they love, they use their phone to check out without ever having to stand in line.
The cynics amongst our readership may say this is just ‘reserve and collect’ in a fancy box, but we support the view that great retail is about convenience and theatre and this definitely ticks both boxes.
Doddle is the leading first and last-mile technology platform for the world's biggest and best logistics businesses.
Real-life or fantasy: a realistic look at achievable automation in the last mile
The future isn’t all drones and robots. We take a realistic look at automation in the last mile, and what the next few years could bring.
3 Highlights from Leaders in Logistics 2023
How to innovate, sustainability standardisation and the challenge for posts in a parcel-first world – these are the key themes from Leaders in Logistics 2023.
Regulation is coming for European ecommerce logistics
European postal operators and carriers need a plan to deal with increasing last-mile regulation.