Insight / Blog
A new recycling culture: Clothes creating cash not trash
Clothes waste has become the hot new topic of the sustainability debate and it’s not hard to see why.
300,000 tonnes of clothing was sent to landfill by Britons last year alone, with the average number of times a garment is worn decreasing by 36% over the past 15 years.
Reversing this trend has proved challenging with fast fashion consumers used to buying and discarding clothes on a whim.
Our own research shows that whilst 39% of 55+ year olds ‘always’ recycle clothes by taking them to the charity shop only 23% of 18-24 year olds (brought up in an age of fast fashion) do (Doddle, YouGov data March 2019).
But it’s looking like tech could provide the answer to bringing in a new recycling culture. ReGAIN, the app that enables fashion followers to send off 10+ items of unwanted clothing in return for discount codes for clothing brands, has fast gained a cult following and an impressive range of retail partners.
This month, PrettyLittleThing has become ReGAIN’s latest retail partner, following brands like Missguided, Oliver Bonas, Superdry and New Balance.
The Founder of ReGAIN, Ostrwoski has stated that his ultimate aim is ‘for the re-use or recycling of clothing to become part of shopping habits.’ With 20,000 recycling points across the UK and the British love of a discount code, we think there’s every chance of this ambitious vision being realised. Watch this space…
It just goes to show that when it comes to embracing sustainability at the heart of your proposition it pays to think openly, differently and collaboratively.
Doddle is the leading first and last-mile technology platform for the world's biggest and best logistics businesses.
Real-life or fantasy: a realistic look at achievable automation in the last mile
The future isn’t all drones and robots. We take a realistic look at automation in the last mile, and what the next few years could bring.
3 Highlights from Leaders in Logistics 2023
How to innovate, sustainability standardisation and the challenge for posts in a parcel-first world – these are the key themes from Leaders in Logistics 2023.
Regulation is coming for European ecommerce logistics
European postal operators and carriers need a plan to deal with increasing last-mile regulation.