Insight / Blog

M&S invest in tech to tackle returns culture


Posted on 30th May 2019

It’s not only been a month for retailers collaborating with other retailers. It’s been a month for retailers collaborating with the tech world too.

M&S’s joint venture with Founders Factory – a start up investment and accelerator run by lastminute.com co-founder Brent Hoberman & Henry Lane Fox – continues apace with news that the retailer has invested in specialist clothes fitting company, Texel as part of its ongoing drive to enhance its digital offering.

Texel’s ‘shapeometry’ enables customers to create digital avatars using 3D scanning technology.  Once their avatar is created it helps the customer find the clothes most suited to their shape and size.

The new technology will not only enhance the customer experience, but should help M&S tackle growing returns culture, which it is also seeking to streamline and manage with digital solutions including our own new automated returns pods.

With online returns in the UK predicted to increase by 27.3% in the next five years (Global Data) and receiving clothes that don’t fit cited by customers as the number one reason for returning clothes, it’s not hard to see why sizing tech is being sized up by retailers as an attractive investment.


Doddle is the leading first and last-mile technology platform for the world's biggest and best logistics businesses.

Book a call

Related articles

15th May 2023

Real-life or fantasy: a realistic look at achievable automation in the last mile

The future isn’t all drones and robots. We take a realistic look at automation in the last mile, and what the next few years could bring.

Read more

12th April 2023

3 Highlights from Leaders in Logistics 2023

How to innovate, sustainability standardisation and the challenge for posts in a parcel-first world – these are the key themes from Leaders in Logistics 2023.

Read more

22nd March 2023

Regulation is coming for European ecommerce logistics

European postal operators and carriers need a plan to deal with increasing last-mile regulation.

Read more

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.

Required
Wrong value for the component.
Required
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.