Insight / Blog

JD Sports owned Sports Unlimited Retail chooses Doddle to digitise its click & collect offering

Posted on 30th July 2019

The Netherland’s number one sports retail brand, Sports Unlimited Retail (SUR) (owned by JD Sports) has chosen our Powered by Doddle technology to power its transition from a paper based click & collect offering to a seamless digital solutions.

The new seamless digital experience will be open to shoppers using the popular and websites, which together attract over 15 million visits a year.

The new app will enable a simple and more personalised collections experience with customers receiving fully branded and automated order acknowledgement, collection and reminder emails.  The technology will also increase efficiency with staff able to locate parcels in seconds using customers’ QR codes.

For SUR the solution offers:

  1. Greater control over the post transaction customer experience

  2. Easy deployment with the cloud based app requiring no complex in-store systems

  3. Greater real time stock availability information and the ability to return uncollected items to the shop floor quicker

Gerco Vonk, IT Director for SUR commented: 

Partnering with Doddle was a natural move for us.  Their technology allows us to take far greater control of the post basket journey and to quickly and easily roll out a sector leading C&C experience that we are confident will drive sales and enhance loyalty.’

Related articles

Important lessons from Leaders in Logistics 2024

Leaders in Logistics 24 dived into AI & automation, sustainability, changing ecommerce behaviours, emerging consumer expectations & predicted what the next decade had in store.

Postal results, reforms, and returns

Posts around the world are seeking reform, but how can they drive improved results in the short term?

5 Changes We Predict in eCommerce Delivery & Returns in 2024

Our predictions for 2024 in ecommerce delivery and returns, plus a roundup of our 2023 predictions.

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.


Doddle needs the contact information you provide to send you our monthly newsletter. You may unsubscribe at any time. Doddle will not sell your information to any 3rd parties. For more information, please review our Privacy Policy.

Wrong value for the component.
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.