Insight / Blog

JD Sports owned Sports Unlimited Retail chooses Doddle to digitise its click & collect offering


Posted on 30th July 2019

The Netherland’s number one sports retail brand, Sports Unlimited Retail (SUR) (owned by JD Sports) has chosen our Powered by Doddle technology to power its transition from a paper based click & collect offering to a seamless digital solutions.

The new seamless digital experience will be open to shoppers using the popular www.Perrysport.nl and www.aktiesport.nl websites, which together attract over 15 million visits a year.

The new app will enable a simple and more personalised collections experience with customers receiving fully branded and automated order acknowledgement, collection and reminder emails.  The technology will also increase efficiency with staff able to locate parcels in seconds using customers’ QR codes.

For SUR the solution offers:

  1. Greater control over the post transaction customer experience

  2. Easy deployment with the cloud based app requiring no complex in-store systems

  3. Greater real time stock availability information and the ability to return uncollected items to the shop floor quicker

Gerco Vonk, IT Director for SUR commented: 

Partnering with Doddle was a natural move for us.  Their technology allows us to take far greater control of the post basket journey and to quickly and easily roll out a sector leading C&C experience that we are confident will drive sales and enhance loyalty.’


Senior Content Marketing Manager

Ethan joined Doddle in 2019. He covers news and analysis across ecommerce delivery and returns.


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