Insight / Blog

Holiday shoppers plan to rely on BOPIS

Posted on 27th November 2019

A huge majority of shoppers plan to use buy online, pickup in store (BOPIS) services this holiday season, with 93% reporting that they will pick up ecommerce purchases in stores, motivated by a desire to save time and money, per Retail Dive.

Breaking those out further, the research indicates that nearly half were choosing BOPIS as it meant getting their purchases faster, while 44% said they could save on shipping costs. Another hugely significant factor is that for 83% of respondents, retailers should be offering environmentally sensitive delivery options. BOPIS is a more efficient way for retailers to fulfil orders as they can be delivered in bulk to stores rather than in ones and twos to consumers home addresses. 

This reduces greenhouse emissions and limits traffic congestion. Perhaps unsurprisingly, Gen Z respondents were the most invested in the environmental factors of delivery, with 60% saying that it was ‘very important’ to them. 

For retailers, this should be welcome news, as shoppers who collect their orders from store reduce their last-mile fulfilment bill and often purchase additional items once in store, improving profitability. 

Related articles

Return fees or free returns: why not both?

Debates between return fees or free returns miss the bigger picture: how to address the root issues of returns.

Important lessons from Leaders in Logistics 2024

Leaders in Logistics 24 dived into AI & automation, sustainability, changing ecommerce behaviours, emerging consumer expectations & predicted what the next decade had in store.

Postal results, reforms, and returns

Posts around the world are seeking reform, but how can they drive improved results in the short term?

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.


Doddle needs the contact information you provide to send you our monthly newsletter. You may unsubscribe at any time. Doddle will not sell your information to any 3rd parties. For more information, please review our Privacy Policy.

Wrong value for the component.
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.