Insight / Blog

Is EVIE the future for food delivery?

Posted on 29th April 2019

Following the introduction of five electric cargo bikes into its delivery fleet last year, Sainsbury’s has furthered its commitment to sustainable home deliveries by becoming the UK’s first supermarket to trial electric van technology.

EVIE – Sainsbury’s first 100% electric van – will make up to 30 deliveries per day from Sainsbury’s online fulfilment centre in Bromley by Bow across Central and East London, with plans to add a second electric van imminently.

It’s a savvy brand differentiator for Sainsbury’s at a time when sustainability is increasingly becoming a driver of loyalty. It also fits perfectly with their green slots service that (similarly to services offered by Tesco’s and Ocado) allows customers to select greener slots when deliveries are already being made near them and can be consolidated.

What’s less clear about EVIE’s introduction to Sainsbury’s sustainability proposition is strategy is just how viable having a fleet of EVIEs is going to be given that the current EVIE only has an anticipated range of 80 miles on a single charge.

For the moment it seems that it’s only a solution that can work in a heavily populated urban area in the immediate vicinity of a fulfilment centre, which makes for a relatively niche proposition. But in the future we’d love to think that it might be possible for everyone’s groceries might be delivered with zero emissions…

Related articles

Return fees or free returns: why not both?

Debates between return fees or free returns miss the bigger picture: how to address the root issues of returns.

Important lessons from Leaders in Logistics 2024

Leaders in Logistics 24 dived into AI & automation, sustainability, changing ecommerce behaviours, emerging consumer expectations & predicted what the next decade had in store.

Postal results, reforms, and returns

Posts around the world are seeking reform, but how can they drive improved results in the short term?

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.


Doddle needs the contact information you provide to send you our monthly newsletter. You may unsubscribe at any time. Doddle will not sell your information to any 3rd parties. For more information, please review our Privacy Policy.

Wrong value for the component.
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.