We’re all familiar with the lingo of millennials, baby boomers and Gen Z – but one generation seems to have slipped between the cracks.
Representing those born between the mid-60s to the mid-80s, this group is now between their late 50s and early 40s, and they wield a significant amount of spending power, making 23% more online transactions than either millennials or baby boomers.
Crucially, more than half of this demographic report feeling frustration as a result of being ignored by brands.
Discover more in our Generation X Pulse report.
3 Essential Insights from Leaders In Logistics: Last Mile 2023
Highlights from Leaders Last Mile 2023 in Twickenham, featuring keynotes from Geopost, Doddle and Yodel.
Blue Yonder to acquire Doddle
We’re proud to announce that Doddle will be acquired by Blue Yonder, the leading supply chain solutions provider.