Insight / Blog

Half of UK consumers plan to only support retailers with sustainable delivery options


Posted on 29th April 2019

Offering online shoppers sustainable delivery options is rapidly evolving from a ‘nice to have’ proposition to a dealbreaker in customer loyalty.  

According to consumer research released in our latest Doddle Pulse, two fifths of Brits don’t believe retailers are currently doing a good enough job of offering sustainable delivery options with a quarter (24%) annoyed that home delivery is still positioned as the default delivery option in many cases.

This frustration is transforming into a consumer movement with 43% of consumers saying they would shop with a competitor that offered a greater range of sustainable delivery options.

Younger shoppers are leading this movement with 53% planning to use direct home delivery less in the future and 56% prepared to vote with their feet if a retailer doesn’t offer alternatives to home delivery.

And in the biggest wake up call yet, half of consumers say that in the future they would like to only support retailers that offer a wide range of sustainable delivery options.

Want to find out more about consumers’ expectations around sustainability? Sign up to get the latest Doddle Pulse today. 

About Doddle Pulse 

At Doddle we make it our business to understand customer motivations and to give retailers smart new ways to meet those needs whilst accelerating their business objectives. 

Our Doddle Pulse reports give you an at a glance, customers are looking for from their retail and delivery experiences as well as an overview of what trailblazers are doing in the space so that you can develop a market leading proposition.


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