use case / debenhams
Driving footfall & in-store spend for Debenhams via Click & Collect
Ross Clemmow, Managing Director, Debenhams
Doddle’s leading tech allows us to offer a seamless click & collect service. The partnership has driven six figure parcel volumes within the first few months.
Innovative collaborations between online and traditional retailers present opportunities to improve the customer experience and build loyalty at both ends of the retail spectrum.
Doddle connects online and physical retail environments through its proprietary click & collect technology. Helping online retailers offer their customers convenient delivery options and turning physical retail networks into Doddle “hosts” to drive footfall & spend.
In April 2017, Debenhams approached Doddle to understand whether Doddle’s service could be deployed within their department stores as a means of driving new customers into its store network.
Following a successful trial period, Doddle’s click & collect offering is now available in nearly all Debenhams locations, driving new customers into Debenhams, daily. Debenhams’ brief to Doddle demanded a service that offered:
Quick customer transactions
No additional staffing requirements
Intuitive processes for staff; quick and simple training
Opportunities to market & promote to Doddle customers visiting Debenhams stores
How we obtained new customers for Debenhams
Doddle devised a solution for Debenhams that would allow it to attract new footfall into its store without any significant impact on existing store operations.
In evaluating the success of the solution, Debenhams reviewed transaction data from the promotions targeted to Doddle customers. The results were overwhelmingly positive:
customers chose a Debenhams store as a PUDO location
of customers made additional purchases in-store with an average value of £25
transactions were made by customers new to Debenhams