Insight / Blog

Doddle Pulse research shines a light on oft-forgotten Generation X


Posted on 28th August 2019

We’re all familiar with the lingo of millennials, baby boomers and Gen Z – but one generation seems to have slipped between the cracks.

Representing those born between the mid-60s to the mid-80s, this group is now between their late 50s and early 40s, and they wield a significant amount of spending power, making 23% more online transactions than either millennials or baby boomers.

Crucially, more than half of this demographic report feeling frustration as a result of being ignored by brands.

Discover more in our Generation X Pulse report.


Related articles

Important lessons from Leaders in Logistics 2024

Leaders in Logistics 24 dived into AI & automation, sustainability, changing ecommerce behaviours, emerging consumer expectations & predicted what the next decade had in store.

Postal results, reforms, and returns

Posts around the world are seeking reform, but how can they drive improved results in the short term?

5 Changes We Predict in eCommerce Delivery & Returns in 2024

Our predictions for 2024 in ecommerce delivery and returns, plus a roundup of our 2023 predictions.

Sign up for our newsletter to stay on top of the latest industry trends, challenges and solutions.

Required

Doddle needs the contact information you provide to send you our monthly newsletter. You may unsubscribe at any time. Doddle will not sell your information to any 3rd parties. For more information, please review our Privacy Policy.

Wrong value for the component.
Required
Wrong value for the component.Wrong value for the component.Wrong value for the component.
This field is for validation purposes and should be left unchanged.